Knowledge
Heroes' unique capabilities come directly from our knowledge and experience. Like any hero, we share what we do best. Read our articles, which we create specifically for the marketing needs of companies.
Latest
In-depth interviews in B2B - how to know the real needs of customers and increase sales
Think you know your customers? 9 out of 10 B2B companies do not have properly defined buyer personas. In-depth interviews combined with AI can completely transform your approach to marketing and sales - here's a proven step-by-step process. Most B2B companies base their marketing strategy on guesswork. They think they know who
From 200 Leads to 15 Conversations: How to effectively target B2B decision makers
Did you know that instead of fishing for 200 random leads per month, you can generate 15 conversations with exactly the people you really care about? In this article, I'll show you a proven strategy that allows you to reach directors, CEOs and other decision makers - even if "no CEO fills out a Facebook form." The problem, with
All
