The average age of our society is increasing and with it the potential of the silver economy market is growing. People aged 50+ are a growing segment of society and can be valuable customers for various industries. However, to reach this audience, marketers need to be aware of their specific needs and expectations. In this article
Bold, growth-oriented, efficient. With a clear brand strategy and new branding, we are showing us more strongly to the world. We have transformed from ConceptHero into Heroes! We have specific values and set goals, and invariably a great desire to reach for more! We stand up for good products and services, and through thoughtful marketing efforts, we show them to the world.