Did you know that McDonald's campaign in cooperation with Mata achieved one of the best results in the history of the restaurant?
With the popular artist, this American fast food raised its sales in Poland by as much as 60% compared to the same period the year before 😮
The restaurant introduced Mata’s set in 2021. It consisted of a triple ch33sburger, fries and a special coffee (Matchak Latte), which won the hearts of young people who flocked to McDonald's 🍔.
As part of the same campaign, limited edition clothing was also up for grabs through the restaurant's app by correctly answering a few questions ✅.
It is noteworthy that the campaign recorded interest mainly among young people from 18 to 30 years old.
Despite the small age range, it converted into increasing sales by more than half - which is incredibly good result.
What do you think about collaborating with popular artists? 🤔